Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Codesign is the way it approaches design.
Not as decoration. Not as styling. But as a way of understanding and organising complexity.
And that matters, especially now. Because a lot of creatives spend years learning how to make things look better, but far fewer spend time learning how to think more clearly.
What Mohor and Rajesh remind us is that strong design often begins long before the visual layer. It begins with structure. With meaning. With understanding the system underneath what you're building.
And that's why this conversation matters. Because creatives need to hear from people who have built a practice around strategic thinking. People who understand that good design is often the result of good questions, clear thinking, and deep understanding.
And that's why this feels like the kind of conversation that belongs with Mohor Ray and Rajesh Dahiya, at Codesign.
- orange chowk.






















We built this because creatives need a room like this.If Codesign believes that too, let's figure out what doing this together looks like.